Macro - Mezzo - Micro

CASE STUDY

A guide to images sets

THE TRIFECTA OF DESCRIPTIVE PROJECT IMAGERY.

When we start a project, we’re often met with the question: how many images? When a client asks for a set of images that describes the various aspects of their project, we have started to see a pattern emerge, the Macro-Mezzo-Micro approach to a set of images.

Macro: distant project overview

Mezzo: a closer in view highlighting the architecture and materials

Micro: a close-up lifestyle shot

Kitsap Tree Farm Cabin

Drew Shawver Architecture + Design

(c)NotionWorkshop_Kitsap_Finals_FarCorner_1.jpg

(c)NotionWorkshop_Kitsap_Finals_SideView_1.jpg

(c)NotionWorkshop_Kitsap_Finals_Vignette1_1.jpg

Aspen Residence

CCY Architects

(c)NotionWorkshop_CCYAspen_PondDistant_AddnlTrees_Final_1.jpg

(c)NotionWorkshop_CCYAspen_Entry_Final_1.jpg

(c)NotionWorkshop_CCYAspen_Living_Final_1.jpg

Cascade

Heliotrope Architects

(c) Notion Workshop_Heliotrope Cascade_Aerial_Final_1.jpg

(c) Notion Workshop_Heliotrope Cascade_Yard_Final_1.jpg

(c) Notion Workshop_Heliotrope Cascade_Pool_Final_1.jpg

Canyon Run

Migration Studios

(c)NotionWorkshop_MigrationPoolhouse_YardOverall_Final_1.jpg

(c)NotionWorkshop_MigrationPoolhouse_Pool_Final_1.jpg

(c)NotionWorkshop_MigrationPoolhouse_Living_Final_1.jpg

Park City

KLIMA Architecture

(c)NotionWorkshop_Klima_Final_Aerial_1.jpg

(c)NotionWorkshop_Klima_Final_Overall_1.jpg

(c)NotionWorkshop_Klima_Final_Vignette_3.jpg

North Shore

North House Architects

(c)NotionWorkshop_NorthHouse_LakeStreet_Lake View_Opt2_1.jpg

(c)NotionWorkshop_NorthHouse_LakeStreet_Side View_1.jpg

(c)NotionWorkshop_NorthHouse_LakeStreet_Vignette2_1.jpg

Scripps

Olson Kundig

View 1_Final_Rev2.jpg

Retail

Standard Architecture

Standard_Retail ext.jpg

View 2_REV1.jpg

View 7_REV1.jpg

Social Haus

Mutuus

(c)NotionWorkshop_SocialHaus_Exterior_Final_3.jpg

(c)NotionWorkshop_SocialHaus_Interior_Final_2.jpg

(c)NotionWorkshop_SocialHaus_Vignette1_Final_1.jpg

An Ode to Vignettes